When you enter a store, what is the major thing that catches your attention? It is the shelf that is filled with colorful products. Our eyes take us to the direction where we find attractive and eye-catching products. Do you actually think it is the product that catches your attention? Well, not really. It is the packaging, the design and color of the package that grabs our attention. This packaging is known as product packaging. It is used by every business that renders goods or services.
The package engages a customer and they feel positive or negative about the product accordingly. The packaging design, color, and material decide if we should purchase the product. As a business, you need to understand your potential customer and their choices that helps in the conception and creation of the ideal box format.
Once you have thought well, you can call any manufacturer who can produce designed boxes for your product. At Belley, you get customized boxes suitable for your business but also the customer. The whole team works together to provide eye-catching boxes, they not only design and manufacture boxes, but also help in storing boxes for you to keep your storage space empty for their purpose. Their warehouses are located in Quebec, Arizona, Oregon, Vermont, British Columbia, and Ontario.
Here are some important steps that are helpful in designing a package –
- Once you know your potential customers and their choices, you need to decide to colour, font, and logo for the package. This has to match with your brand and the content should be visual so that customers can easily read and not skip anything.
- Know all the things that are important to be mentioned on the package. This will include, content, logo, caption, some regulatory marks, name of product, etc.
- Now you should understand how many layers of packaging is required for your product. If it is an edible item, it needs tight seal package because it contains preservatives, liquid items cannot be stored in paper bags so it goes with coated material, fragile items need strong and hard packaging, etc.
- This isn’t the end because once the package has been prepared, you have to start with surveys to find if it is better than your competitor.
Budget is the main constraint for any business. Thus, even while investing in packaging, you need to be sure that you don’t exceed. Competition will always be there, thus don’t just sit and relax after hitting the shelves in the market. Keep trying new ideas to always stay at the top.